20 Questions Start Your Restaurant Design

Here are 20 questions covering branding, function, customer experience, and operations. These help uncover your vision, avoid costly mistakes, and ensure the design truly supports the restaurant's business goals.

1. What is the restaurant's overall concept or theme?

2. Who is your target customer (age, style, spending habits)?

3. What atmosphere or mood do you want to create?

4. Are there cultural or culinary inspirations to include?

5. Do you have an existing brand identity or should we develop one?

6. What colors, patterns, or symbols represent your brand?

7. How should the design set you apart from competitors?

8. What is the size of the space and desired seating capacity?

9. How will the space be divided between dining, bar, kitchen, storage, and restrooms?

10. Will you offer takeout, delivery, or drive-thru services?

11. What's your expected customer flow during peak hours?

12. What kitchen equipment/layout needs must be accommodated?

13. Are there specific health, safety, or accessibility requirements?

14. Should seating layouts be flexible for events or changes?

15. Do you have preferred materials for flooring, walls, and furniture?

16. How important is sustainability and energy efficiency?

17. What's your lighting preference (bright, warm, moody, etc.)?

18. What is your budget range for design and construction?

19. What is your ideal opening date and schedule?

20. Do you plan to expand or replicate the design in other locations?

Need help with your answers?

To review your answers with our design team please give us a call at (619) 766-5402